What does your CEO think of when it comes to social media? For B2B the conversations aren’t in the Twitter Trending topics. You have to look deeper and find where the conversations are happening because our surveys already establish that B2B social media is different from B2C.
Did you know the FTC put the smack down on Twitter over privacy and security? See how the FTC is making Twitter act like a “brick and mortar company” and also making them have some strict security changes.
Feel like your company is wasting money on an ill-defined audience? Maybe you need Zero-Based Targeting. Like Zero-Based Budgeting you have to justify each customer rather than using generic demographics hoping to get 1/10th of one percent. Come see how micro-targeting can get you more conversions.
This is part of a series of slogging by White Horse. Slogging is a term coined by White Horse that means speed blogging based on the same ideas as improv comedy. What is the Ground Zero of your digital strategy? See what we think should be included and how the balancing act of finding your target and staying on point can increase your presence.
Seriously! The Jetsons outlined the future that we now live in – but with none of the technology we were promised. However, we are on the verge with Microsoft’s Project Natal and other human-computer interfaces. Some old concepts have gotten user friendly.
Are you afraid to offend the world to meet your target audience head on? You shouldn’t be because sometimes when you offend everyone else then you only amplify your target customers’ interest. Plus offended bloggers will only spread your message farther for free.
This is part of a series of slogging by White Horse. Slogging is a term coined by White Horse that means speed blogging based on the same ideas as improv comedy. Answer: Research. However, it will happen in a vacuum if you: a) can’t accept change or b) don’t tell us everything (even the bad stuff).
This is part of a series of slogging by White Horse. Slogging is a term coined by White Horse that means speed blogging based on the same ideas as improv comedy. Too many topping (tactics) in your marketing plan and not enough ice cream (strategy)? See how to can take your ideas and boil it down to a strategy that will make the best main course for you customer.
Need a MacGyver to save your marketing plan? See how leveraging your assets in social media can not only save your budget but get you more positive recognition in your audience and build your ROI. Because MacGyver always gets the girl in the end.
